1 Meet your little friend
Start with your own birb and a few simple goals. There’s room to make the experience your own.
GET TO KNOW FINCH
A self-care app.
A little friend for you.
Finch is a free self-care pet app that helps you take small steps for yourself, with a little bird cheering you on.
Build daily habits, reflect, and find moments of calm. As you care for yourself, your own virtual pet grows right alongside you.
For iOS & Android · Core self-care is free · Optional Finch Plus
small steps count.
YOU GROW TOGETHER
How does Finch work?
Your bird (or “birb,” as we call them) makes everyday care a shared adventure.
2 Do something for you
Check off a goal or try a self-care activity. Earn energy to send your birb on an adventure.
3 Share the adventure
After an adventure, your birb returns with a story to share and may discover something new.
LITTLE TOOLS FOR EVERYDAY LIFE
Self-care tools in Finch
A few minutes, a small goal, a fresh start. Make space for what you need.
DAILY GOALS
Make room for small wins
Drink some water. Step outside. Make your bed. Set personal goals and check them off as you go. Completing goals earns energy for your birb’s adventure or Rainbow Stones.
REFLECTIONS & JOURNALING
A little space to reflect
Put your thoughts into words with reflection prompts. Write about your day, notice something you’re grateful for, or take a moment to explore how you’re feeling.
BREATHING & FOCUS
Pause. Breathe. Begin again.
Make a little room in your day for a breathing exercise, a soundscape, or a focus timer. Choose an activity that fits the moment and go at your own pace.
FRIENDS & GOOD VIBES
Send a little kindness
Add friends in Finch and send good vibes to encourage each other. A small hello or a little encouragement can be part of someone else’s self-care day, too.
A little world that feels like yours.
Dress your birb, decorate their home, and join seasonal events as you build your routine. Self-care can have a playful side.
CARE COMES FIRST
Finch free vs. Plus: what’s included?
Our core self-care features are free. Finch Plus is an optional subscription with more ways to make the experience your own.
FINCH
A place to begin
The everyday essentials, with no paid subscription needed.
- Care for your birb and go on adventures
- Set personal goals and write reflections
- Send good vibes to friends
- Take part in seasonal events
FINCH PLUS · OPTIONAL
More little possibilities
Extra content and customization that also support the Finch team.
- Additional reflection prompts
- More good vibe and goal emoji choices
- Expanded activities and timer options
- Extra seasonal rewards and shop options
WHY WE’RE HERE
About Finch Care PBC
Finch is made by Finch Care PBC. Our mission is to make daily self-care a natural part of life: accessible, personal, and something to look forward to.
We believe getting out of bed, drinking water, or reaching out to a friend can all be meaningful steps. Finch gives those everyday moments a little encouragement and a companion to share them with.
Read more about our mission
What is the Finch app?
Finch is a self-care pet app for iOS and Android. It combines daily goals, reflections, breathing exercises, and other self-care activities with a virtual bird you look after. You care for your pet by taking care of yourself.
Can I use Finch for free?
Yes. Finch’s core self-care features are free. You can care for your bird, set goals, write reflections, send good vibes to friends, and take part in seasonal events without a paid subscription. Finch Plus is optional.
How does completing a goal help my bird?
Completing goals gives your bird energy for an adventure. After an adventure, your bird returns with a story to share and may discover something new. Your own small steps become part of the journey you take together.
What does Finch Plus include?
Finch Plus adds more customization and content, including additional reflection prompts, more good vibe choices, expanded activity and timer options, and extra seasonal rewards. You can find the full list of benefits in the Finch Help Center.
How much does Finch Plus cost?
Finch Plus is an optional paid subscription. See the Finch Help Center’s pricing page for monthly and annual prices, and check the offer shown in your app before subscribing. You can keep using Finch’s core self-care features for free. See Finch Plus pricing.
Is Finch available on iPhone and Android?
Yes. Download Finch from the Apple App Store for iPhone or from Google Play for Android. The download links on this page take you to the official app listings.
Where should I start if self-care feels overwhelming?
Start with one small goal that feels manageable today, like drinking a glass of water or stepping outside for a moment. Finch starts you with a few goals to help you get familiar with the app, and you can add your own as you go.
YOUR NEXT LITTLE STEP
Meet your self-care best friend.
A little encouragement is waiting for you.
Free on iOS & Android. Finch Plus is optional.